21st April 2016




123FD is run and managed by Ken Ashdown.

Ken qualified as a Chartered Accountant in the early eighties with Ernst and Whinney (now Ernst and Young) and by the age of 28 achieved his first Finance Director role. His career progressed to include being Finance Director of toy maker Dekkertoys, lawnmower manufacturer Hayters, jam manufacturer James Robertson and Sons as well as being involved in Private Equity funded projects and independent owner managed businesses.

Throughout his career, Ken has been successful in growing profitability, merging / relocating businesses as well as creating business plans / raising finance and leading acquisition teams.

Now living in Cheshire, Ken specialises in supporting a number of owner managed businesses in achieving their business and finance aims. His strong IT and analysis skills have enabled him to extract and interpret valuable information from clients' systems and databases – enabling them to react quickly to underlying movements and trends and has assisted owners in making the right decisions to keep their companies both viable and profitable

A bit more about us

Why businesses need 123FD support?

It is apparent that a vast number of small to medium sized businesses are struggling to cope with their finances, whether it be cash flow, banking, funding, recruiting staff or simply complying with the ever increasing number of regulations facing businesses today. This has been compounded by Brexit and the Covid epidemic. In effect, they are too big to do nothing, yet not big enough to warrant a full accounts team with all the cost and complexity involved.

Valuable management information

123FD has in depth knowledge of the regular systems used by SMEs including Sage Line 50, Pegasus, First software, Xero, Officeweb etc. This enables them to efficiently provide my clients with powerful management information using a suite of bespoke reports to extract relevant and timely information.


123FD strives to act at all times in a professional and ethical manner. Respectingt your practices, the confidences of you and your staff and will deliver on their promises.
A key strength is an ability to think laterally and creatively to assist you in developing new and progressive ways of tackling issues.
No obligation on either side
• look objectively at your business, review current methods and identify opportunities for growth
• get a fresh, independent perspective on your operations and systems from an expert
• review the performance of your business in line with the goals you’ve set
• identify ways to add value to your product or service and increase profitability
• identify key areas for development